In the blink of an eye.
Marketing a product to medical professionals is a different game altogether. The one-on-one situation gives rise to queries that a medical sales representative must have handy. For Acuvue, Johnson & Johnson asked us to conceive a way to compile their information together and design it in a simple, yet presentable manner.
Every great idea should be escorted by design matching its calibre. Punch put its mind towards designing a user-friendly, simple and attractive solution which would make the representative’s job easy and efficient. We created a professional detailing kit that assimilated all their collateral in a handy box. It was not only user-friendly but also maintained uniformity of the brand guidelines.