As a hub for expat employment, UAE harbors several money transfer service brands. MoneyGram launched their Instant Money Transfer service through ATMs to get an edge over the competition. What was the best way to convey this to their target audience in a creative manner?
Time plays a crucial role in money transfer services. Keeping this in mind, we connected with the audience by designing online banners with real-time clocks. And as per the time of the day, the banner displayed relevant benefits of the Instant Money Transfer service. Punch spread this idea into a wholesome online promotion campaign with e-mailers, banners and a microsite. As a result, with innovation and user-friendly design we helped MoneyGram promote their service better.