A unique company needs a unique brand identity. The whole concept of a 'spa for the face' was relatively new for Dubai. We approached the whole concept with the research backed data that indicated that our target audience ( the high net individuals ) would prefer to visit signature saloon like they would eat at a signature chef restaurant. Hence we decided to name the saloon after the owner. Within the brand identity we needed to indicate that this was all about the face. So after a lot of sketches and ideation we arrived at this simple yet powerful brand mark that took the letter Z and with a smart addition of a form below made it into a smile.This execution really worked well as a small monogram ( for social media and small devices ) as well as large signages outside the spa.